Shirtless Matthew Mcconaughey launches beachwear line

Shirtless Matthew Mcconaughey launches beachwear line
Emily Blunt has a message for Matthew McConaughey: Wear a shirt!

The Devil Wears Prada actress gave a special shout-out for former Sexiest Man Alive while presenting a visual effects trophy at the recent BAFTA awards: “This really is thrilling,” she said after listing the technical advances in the world of CGI (or computer-generated imagery). “I gather they are only months away from digitally putting a T-shirt on Matthew McConaughey.”

As the ladies in the 2000-strong audience cheered her on, she joked, “It’s a real breakthrough!”

Therefore, we all believe that if anyone is qualified to design a beachwear line, it’s Matthew McConaughey. The perpetually shirtless actor has honed his knowledge of swim trunks, flip flops and bandanas over the years — and now he’s adding a surf-inspired line to his j.k livin T-shirt line. The line of swimwear and beach accoutrements will be available on his website Matthewmcconaughey.com starting this summer, according to his rep

Emily Blunt has a message for Matthew McConaughey: Wear a shirt!

The Devil Wears Prada actress gave a special shout-out to PEOPLE’s former Sexiest Man Alive while presenting a visual effects trophy at the recent BAFTA awards: “This really is thrilling,” she said after listing the technical advances in the world of CGI (or computer-generated imagery). “I gather they are only months away from digitally putting a T-shirt on Matthew McConaughey.”

As the ladies in the 2000-strong audience cheered her on, she joked, “It’s a real breakthrough!”